Cars

The Ferrari stand at the 2008 Paris Auto Show will host the official unveiling of the new Ferrari California, the stunning coupé-cabriolet that has created such expectation amongst both those in the industry and the public at large.

But this is not the only piece of good news to come from the Prancing Horse at the Paris Show as they will also be announcing the extension of the One To One Personalisation Programme, debuted in March 2008 solely for the Ferrari 612 Scaglietti, to the Ferrari 599 GTB Fiorano.

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The innovative FXX programme, based on the eponymous prototype car and launched by Ferrari in June 2005, is being extended to 2008/2009. The FXX, which is the most advanced GT ever created at Maranello, has been updated with an evolution package aimed at further improving its handling and performance.

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The Ferrari 360 Spider is Ferrari’s 20th road going convertible. In terms of engineering, looks, and performance it is the best production spider Maranello has ever produced. Thanks to the exclusive know-how Ferrari has accumulated as a Formula 1 constructor, it is the most technologically advanced convertible available.

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Ferrari regularly produces a model that represents a synthesis of its technological knowledge and its sporting experience. The Ferrari 250 LM was the first of this type of models in 1963. It was conceived by the founder especially for the owner-driver and was deliberately designed for racing. The Ferrari GTO (1984), the Ferrari F40 (1987) and for Ferrari’s fiftieth anniversary the Ferrari F50 (1995) have been the significant milestones in this journey. Each of these limited edition cars had a specific technological message that enriched the performance of the model. In 2002 Luca di Montezemolo presented the Ferrari Enzo which married four consecutive years of supremacy in the Constructor’s World Championship to the technical input and fine adjustment sensitivity of the World Champion Michael Schumacher.

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